Typically, sexual assault awareness campaigns target potential victims by urging women to restrict their behavior. Research is telling us that targeting the behavior of victims is not only ineffective, but also contributes to how much they blame themselves after the assault. That's why our campaign is targeting potential offenders - they are the ones responsible for the assault and responsible for stopping it. By addressing alcohol-facilitated sexual assault without victim-blaming, we intend to mark Edmonton on the map as a model for other cities.

"Don't be that guy" will be launched on November 22, 2010. Our posters are available to download, below. Please feel free to print and distribute as you like. Just click on the image for a high resolution PDF.

For more information about our campaign, here is the media release we sent out on Friday, November 19, 2010:
http://www.edmontonpolice.ca/News/MediaReleases/Dont%20be%20that%20Guy.aspx